Flexiant recently attended WHD.global where we met with hundreds of service providers and heard first hand about the challenges they are experiencing.
At the event we did some filming and got some different perspectives of what service providers are looking for and the changes in the market place.
Sergey Skurykhin from vps.eu talked to us from the service provider’s perspective, whilst our own Marco Meinardi shares his view on the hot topics from service providers at the show. Finally, Tony Lucas compares the difference from 2013 to 2014 and how service providers mindsets have evolved.
Watch now to find out more.
This morning, Jim Foley and I spoke at WHD.global on the topic, ‘Marketing Innovations every Cloud Service Provider Should Know’. The presentation was based on research into hundreds of service providers and how they are currently going about their marketing. The results proved that many service providers are not taking the full advantage of the marketing tools available to them, which could cause them to miss out on customers. We both thoroughly enjoyed the opportunity to discuss marketing methodologies and tools that can differentiate service providers from their competition.
Judging by the turn out, service providers understand that in an increasingly commoditized market, it is essential to arm yourself with every tool available, to find, listen and engage with your target market. To help support service providers even further, we have produced a special report that highlights the possible pitfalls and gives resources and suggestions to help get you started. For our full special report please click here or below.
Report Summary: Flexiant studied a variety of hosting companies and service providers, using various tools to understand each company’s online presence and marketing. Many of the companies researched are past or current participants at WHD Global. The research was conducted without the involvement of the individual companies using analytical tools that are widely available.
Flexiant are back again in Germany for WHD 2014 as Diamond sponsors.
WHD is truly a global event, and so far we have had conversations with service providers and hosting companies from across the globe. They have ranged from small startup providers to major telecoms companies looking to deliver cloud services.
The most encouraging thing about this event is the in depth level of conversation we have with service providers and hosters that are looking at ways to grow their business through differentiating and adding value to their customer base.
The first step for service providers to achieve this is to ensure that their existing under lying IT operations are highly automated and orchestrated together to enable them to provide an agile, flexible and highly available service. The great thing to see at WHD this year is that service providers now also equally understand that that is only the first step in driving growth and profit. The next step is for them to find ways to differentiate their service offering through exploiting whatever makes their service unique to its maximum benefit but equally providing a wider range of services to their customers through working with best of breed partners to enable them to be a complete solution to their customers. Read our guide to differentiation to find out more.
Just a few more days until we all arrive at WHD.global. We’ve told you six reasons why to meet with us at booth #B07 already, here are our final three:
Last week we told you some reasons you needed to meet with us at WHD.global. Here are three more reasons:
1. Extended HostBill/WHMCS Capabilities – Flexiant offers server creation and management within the HostBill/WHMCS control panel. This means that the customer doesn’t need to log in to Flexiant Cloud Orchestrator to consume the units or subscription they’ve purchased.
HostBill/WHMCS customers do not need to waste time learning a new system to create and start a server. They can take advantage of the usual benefits of HostBill/WHMCS’s billing, automation and customer management systems alongside the capacity to build and deploy a flexible IaaS solution easily and quickly. You can read more about the details of how this works here.