96 percent of resellers now offer some form of IT-as-a-Service (ITaaS) to their customers to a greater or lesser degree, according to global research. This includes managing customer assets on-premises, off-premises hosting or public cloud services.
The potential is massive, however the barriers to entry for a small systems integrator or reseller are huge if they hope to offer the entire service themselves. Most suppliers will find it easier and more practical – at least initially – to use an established cloud provider and resell the service to their customers. This is great news for cloud service providers looking to increase revenue from new lines of business.