Cloud Service Providers: Adjust Your Customer Acquisition Strategy

Adjust Your Customer Strategy

In early 2015, insights from Beyond Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service Providers were released detailing the future of cloud service providers and Managed Service Providers. Key findings include:

  • The highest expectations when moving to hosted services or cloud computing are gaining improved technology quality on platforms and applications, helping to grow the business, improved availability and better business service.
  • Within two years, 34% of enterprises will have 60% or more of their applications on a cloud platform. 47% of marketing departments will have 60% or more of their applications on a cloud platform in two years.
  • 63% of all enterprises surveyed are running an on-premises private cloud with a hosted private cloud. 45% using an on-premises private cloud with a public cloud. 32% have a hosted private cloud integrated to a public cloud.
  • CIO/CTOs are the most influential C-level executives regarding purchasing decisions related to cloud-based Application Development and IT Operations/Administration apps. CEOs are the most influential regarding cloud-based marketing app adoption.

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Service Providers Beware: Your Customers Cautioned as Competitive Landscape Shifts

Service Providers

The market for cloud infrastructure as a service (IaaS) is in a state of upheaval, as many service providers are shifting their strategies after failing to gain enough market traction, according to Gartner. Global spending on IaaS is expected to reach almost US$16.5 billion in 2015, an increase of 32.8 percent from 2014, with a compound annual growth rate (CAGR) from 2014 to 2019 forecast at 29.1 percent, according to Gartner’s latest forecast.
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Flexiant Travels to Odin Summit

Odin

Next week our partner Odin hosts its annual Summit in Seattle. The Flexiant team are packing their bags to attend and cannot wait for some of the goods stuff planned.

Our friend Joe Weinman, Author of Cloudonomics: The Business Value of Cloud Computing keynotes a session on Tuesday morning on ‘From Cloudonomics to Digital Disciplines’ to review the main insights and conclusions from his recent book Cloudonomics and his forthcoming book Digital Disciplines.
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Cloud Consolidation Continues with Datapipe’s Acquisition of GoGrid

Next Generation App

Last week Datapipe announced it has acquired infrastructure as a service provider GoGrid. The acquisition will boost Datapipe’s quest to become a global provider of managed services across workload types.

Datapipe has made some interesting and successful moves in the last year. It acquired Layered Tech to expand its AWS expertise and has become a leading Systems Integrator of cloud native apps. Now with the acquisition of GoGrid, it focuses on being the best cloud provider for the common problems of handling Big Data in the cloud.
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Cloud Service Providers and DevOps Welcome Flexiant Concerto Solution

Next Generation App

Service providers have to compete with cloud giants like Amazon, Google and Microsoft to provide high availability, scalable and customizable infrastructures and all the while offering competitive costs. These challenges are not only slowing the delivery of excellent service, but they are also the main reasons for service providers to miss out on the opportunity to generate new revenue streams through the cloud. Now though, service providers no longer need to compete with cloud giants. Instead, they can embrace the public clouds while still maximizing opportunities through multi-cloud solutions.
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