Flexiant are once again attending HostingCon 2014, one of the industries premier events for hosting and cloud providers. Our cloud experts will be there to demonstrate ways service providers can remain competitive and arm themselves with the right tools to compete in the cloud marketplace. Firstly, following our announcement this week, of the general availability of our Flexiant Cloud Orchestrator and Parallels Cloud Server solution, Tony Lucas will be attending to demonstrate the unique integration. Since announcing our integration plans with Parallels earlier in the year, we have had very positive feedback from service providers and hosters looking for the benefits of Flexiant Cloud Orchestrator for IaaS orchestration whilst running it on PCS.
This morning, Jim Foley and I spoke at WHD.global on the topic, ‘Marketing Innovations every Cloud Service Provider Should Know’. The presentation was based on research into hundreds of service providers and how they are currently going about their marketing. The results proved that many service providers are not taking the full advantage of the marketing tools available to them, which could cause them to miss out on customers. We both thoroughly enjoyed the opportunity to discuss marketing methodologies and tools that can differentiate service providers from their competition.
Judging by the turn out, service providers understand that in an increasingly commoditized market, it is essential to arm yourself with every tool available, to find, listen and engage with your target market. To help support service providers even further, we have produced a special report that highlights the possible pitfalls and gives resources and suggestions to help get you started. For our full special report please click here or below.
Report Summary: Flexiant studied a variety of hosting companies and service providers, using various tools to understand each company’s online presence and marketing. Many of the companies researched are past or current participants at WHD Global. The research was conducted without the involvement of the individual companies using analytical tools that are widely available.
There are many considerations when selecting a hypervisor such as the performance, how mature the technology is, how it integrates with existing systems, the commercial implications and guest and functionality support. In our latest white paper, we put together a guide that sets out to help you select the most appropriate hypervisor.
Within the paper, we compared four major hypervisors – KVM, Xen, VMware and Hyper-V. Here is a snapshot of the hypervisors we reviewed and a bit about each:
KVM – a Linux based open source hypervisor. First introduced into the Linux kernel in February 2007, it is now a mature hypervisor and is probably the most widely deployed open source hypervisor in an open source environment. KVM is used in products such as Redhat Enterprise Virtualization (RHEV).
Today I have the pleasure of speaking at the Arrow & IBM MSP & ISV Jam to discuss today’s announcement that we are working with Arrow ECS UK to deliver a complete solution of software and hardware to any service provider wishing to launch cloud services in days. Read our press release.
Over the last few months, we have been working closely with Arrow to deliver a combined offer of our software with IBM Flex System, a converged infrastructure solution that goes beyond blade servers with custom architecture to support your unique business needs. Arrow facilitated and supported the process to have Flexiant installed, tested and verified on the IBM Flex System at the IBM Innovation Centre in the UK. Not only was the install and configuration fast and problem free but we also passed all test with flying colors. Together we can offer our service providers the hardware and software to rapidly install, deploy and launch cloud services at scale and in days. Using this complete solution, customers will not only get to market quickly, but also have the technology necessary to resell services via new channels.
I am writing this while flying from Scotland to New York. I am reflecting on the journey of Flexiant, other cloud management and orchestration vendors and the typical scenarios encountered in technology ventures. Having been involved in a number of early stage technology ventures in emerging markets there is a mistake, often terminal, that many make. In this post I describe this mistake and its relevance not only to standalone technology companies, but also to anyone launching technology ventures, such as cloud services.
First, let me describe a typical scenario to you. Two founders, both with complementary technology backgrounds, identify a sizeable market need which they believe that they can fill. They perhaps have had one initial success under their belt in the past and therefore manage to secure initial support and funding for their idea. They spend the next 18 to 36 months working on their solution with a small, but growing team. They do this as a new start-up company or often as an innovation project within a larger company. Somewhere along this journey, if they are fortunate, they secure a handful of customers, who pay very little for their solution. Surely this is proof that the market will buy isn’t it? Meanwhile investment funds continue to be burned and the product roadmap is driven by expert knowledge within the company.
Often what this produces is a technologically advanced solution with little, or no, market traction and very little visibility in the marketplace. We encounter this scenario frequently. Indeed Gartner, in the paper “How the Cloud Management Platform Market Shakeout Will Affect Buying Decisions”, 3rd June 2013, state that “many start-ups focus their limited cash and other resources on technical product development and not enough on gaining market visibility”. Based on my experience, I agree.