We are constantly advocating for hosting companies, service providers and telcos to move to the cloud. But maybe, just maybe, you are not cut out for cloud. Take our 5 question quiz to find out:
1. Do you have underutilized infrastructure?
Service Providers can no longer rely on the traditional growth that they have previously seen based solely on the strength of their offerings. Ever increasing competition has made it imperative to stand out from the competition and engage in a comprehensive marketing strategy.
Jim Foley, SVP of Market Development at Flexiant and Sara Pfitzinger at 3Q Digital will present Discover Programmatic Buying and Other Marketing Techniques Hosting Companies Need to Exploit at HostingCon 2014 in Florida on Tuesday June 17, 2014.
There is a whole heap of research in the market on cloud. What companies are moving to the cloud, what are the main concerns, how many enterprises will move to public cloud? And in most cases, the results are not unsurprising – security is a concern, there is a huge amount of enterprises moving to public cloud and these are all companies large and small.
We want to do something different. Aimed at the cloud service provider and hosting market, we are conducting a quick nine question survey to evaluate the cloud service market from the providers point of view. The results promise to reveal what cloud services are currently offered and will be in the future, where international expansion is expected and what capabilities, you the service provider, require in your quest to capture the significant market opportunity.
The survey will only take a few minutes of your time. Upon completion you will be asked for your email address. If you would like to see the results once analyzed, please complete.
Take the survey below now. Or please click here to open in another window.
One of the primary takeaways from WHD Global is the extent to which our market is interconnected. You talk to one customer who is connected to two other technology vendors that are in attendance and then discover that we are all providing services to a number of the same clients. This then throws up the logical question of why are we not working closer together. This pattern has repeated throughout the two days.
Why should this be the case?
One reason might be that in an emerging market the ‘whole solution’ is not likely to exist under any single vendor. Instead, individual vendors are specialist in specific functions. For Flexiant, it is cloud management, for others it might be monitoring and performance tuning or security and single sign on etc.
Of course every market matures towards the point where it demands a whole product solution. In the interim, partnering to ensure that the customer receives the capabilities required is critical to success. The buzz at WHD in the last two days has not only been created from meeting new potential clients, but also from progressing existing partnerships and identifying new potential partners.
As a Diamond Sponsor, our team of cloud experts will be on hand at World Hosting Day 2013 starting tomorrow to exhibit our leading cloud management software.
Stop by to see one or both of our expert speaker sessions:
1. ‘Why Cloudwashing Must Stop’ presented by founder and product champion, Tony Lucas in the Main.Forum this Thursday at 10:15.
2. ‘Growing a Cloud Services Business Through Resellers’ presented by director of distribution and channels, Brian Garvey, at 17:50 in the Hosting.Forum.