Cloud Service Providers: Adjust Your Customer Acquisition Strategy

Adjust Your Customer Strategy

In early 2015, insights from Beyond Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service Providers were released detailing the future of cloud service providers and Managed Service Providers. Key findings include:

  • The highest expectations when moving to hosted services or cloud computing are gaining improved technology quality on platforms and applications, helping to grow the business, improved availability and better business service.
  • Within two years, 34% of enterprises will have 60% or more of their applications on a cloud platform. 47% of marketing departments will have 60% or more of their applications on a cloud platform in two years.
  • 63% of all enterprises surveyed are running an on-premises private cloud with a hosted private cloud. 45% using an on-premises private cloud with a public cloud. 32% have a hosted private cloud integrated to a public cloud.
  • CIO/CTOs are the most influential C-level executives regarding purchasing decisions related to cloud-based Application Development and IT Operations/Administration apps. CEOs are the most influential regarding cloud-based marketing app adoption.

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