The Role of Data Center Orchestration and Other Topics from Spotlight on the Cloud

Last week I made the journey to Cote D’Azur, France to join a panel discussion ‘Musick hath charms…” – the role of datacenter orchestration’ chaired  by Clive Longbottom, Service Director, Business Process Analysis, Quocirca at EMEA Press Spotlight on ‘the Cloud’. I was joined alongside panellists Phil Tilley, VP, Alcatel-Lucent, Ian Keene, Vice President, Gartner and Mike Banic, VP Global Marketing, HP to discuss the following:

NetEvents Logo The pressures of social networking, mobility, big data and cloud services mean that the IT department’s role is shifting from infrastructure and application provisioning to becoming a business growth driver.The need is for a more flexible and adaptable datacentre: where servers can be provisioned as dynamic workloads shift and change; where systems can be configured, replicated and deployed across the enterprise.

Today’s IT teams need new ways to achieve this – without the complexity of managing the datacentre from separate consoles in a highly integrated environment. Datacenter orchestration promises a simpler means to automate IT services across the board – from merely reducing routine repetitive tasks, up to creating an automated datacentre delivering harmonious, responsive cloud services.
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Flexiant Receives Funding to Invest Further in Cloud Orchestration

FlexiantAnnounced today, we have received a further £3.75 million in funding to expand our global presence to support the increased customer demand for our cloud management software. The funding will see further development of our trendsetting product Flexiant Cloud Orchestrator to ensure it continues to provide crucial support for cloud service providers.

As a $30 billion market opportunity, the cloud offers tremendous growth opportunities for service providers that can scale, deploy and configure cloud services simply and cost effectively. Our product allows customers to go to market quickly with a cloud service business that generates revenue with immediate return on investment.

This new round of funding further strengthens our rapid growth in the US and EMEA markets. Flexiant is at the forefront of supporting this multi-billion dollar opportunity and realizing tremendous growth as a result. The industry recognizes that we are a company to watch.

Read the full press release here.

Growing Interest in Cloud Orchestration

Bloomberg Business Week Exchange posted the blog ‘What Does Growing Interest in Cloud Orchestration Tell Us?’. The blog focused on how IT groups are developing a growing interest in how to aggregate and manage multiple cloud services. The author, Scott Bils, outlined two reasons why cloud orchestration is an important phenomenon. He wrote:

“First, corporate IT’s interest in these capabilities is, in a way, an implicit acknowledgement that:

  • Cloud services will be adopted in scale across enterprises
  • Multiple large scale services will need to be orchestrated and managed
  • Orchestrating these services will be hard and will require external third party solutions 

This is a far different conversation than corporate IT was having a year ago at this time, which was primarily around what pilot or proof of concept to launch.


The first is the focus on corporate IT. The movement to public cloud services is becoming the trend for corporate IT. So whilst I agree with Scott that orchestration will need to be achieved through external third party solutions, I disagree that it will be corporate IT making this decision. Instead, I believe, as do many analysts, that corporate IT will work with external cloud service providers to deliver them the benefits of cloud. Therefore it will be the cloud service provider selecting a cloud orchestration solution to deliver corporate IT the agility required of the cloud.

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8 Compelling Reasons why you need Cloud Orchestration

I blogged on Tuesday on how public cloud services will represent a $15 billion revenue opportunity through 2015. I also discussed how cloud service providers should start to see a clearer path for revenue growth if they adapt to the emergent demand of the enterprise customer.

Today I want to focus on the eight reasons why anyone launching commercial cloud services needs cloud orchestration. It’s not just our view, but the market’s view. Most of the commonly encountered vendors in the cloud orchestration arena parade their solutions on the enterprise catwalk. The Flexiant difference is that our solution is focused on delivering the additional capability required to build cloud service businesses that customers love.

The jobs to be done are different if you are in the business of selling cloud services rather than just building internally owned private clouds. Functional requirements therefore, are different. Here are just eight reasons why anyone building a commercial cloud services business needs a fit for purpose, service provider ready cloud orchestration solution:

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What is Cloud Orchestration?

As with the ever-elusive single definition of the ‘cloud’, there seem to be just as many definitions of cloud orchestration. This is part of the fun of being in a young industry. As innovation builds on innovation, the goal posts and definitions move. Cloud orchestration is no exception. Since cloud orchestration is effectively the glue that binds the cloud together and enables it to deliver on its promises, its definition is intrinsically linked to that of cloud computing. As people’s expectations and realisations evolve of what cloud computing should do, the definition of cloud orchestration will also.

To kick things off, here’s a few definitions that have been bandied about:

“automation, allowing public private, and hybrid clouds to operate with elasticity, scale, and efficiency to move at the ‘Speed of the Cloud’” (Source: Zenoss)


“simply facilitating the programmatic provisioning and de-provisioning of resources necessary for a cloud infrastructure” (Source: O’Reilly)



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