Service providers are busy. There is getting to the cloud, building out the technology stack, knowing what technology is actually required, then there is marketing and acquiring new customers for the cloud. It’s a lot.
You might already be in the cloud or maybe you are starting your journey. Whatever stage you are at, here is our complete checklist of considerations from the business side to the technology, all the way to customer acquisition.
Also, below is our latest infographic – a one stop guide to help you identify some considerations you hadn’t thought of previously or reinforce what you already know.
At the start of this year, GigaOm Research published its Top 10 cloud trends for 2014. Mid-way through the year, I thought I’d have a look to see where we are stacking up against some of these trends. While I could comment on all of them, I focused on three of them today:
GigaOm of course starts by mentioning that Amazon has dominated the public cloud IaaS market – we all know that. However, I love this first trend because of this quote: “But as history has shown, no single player can dominate the industry forever. 2014 will be the year that Amazon meets its real competitors and customers get viable alternatives.” This is a great quote because it is true. Already AWS is in a fight for its life as noted in another GigaOm article. History does show that when you are on top, there is only one place to go. Amazon competitors include other enterprise giants – Microsoft, Google, VMware, SAP and IBM – but it also includes non-giant hosting providers, telcos and managed service providers.
It is increasingly accepted that at least some of an enterprise’s applications can benefit from residing in the public cloud. For cloud service providers, many of your customers will already understand this, and may well be open to cloud computing as an idea – organizations under pressure to move to an Opex, rather than Capex cost model, or those growing faster than capital investment budget can allow, are strong contenders.
They may however be at a loss as to where to start. Should all applications be migrated to the cloud, or only some? In which order should the applications be moved? Also, implementing any new concept within a business carries an element of risk – how best to ensure that any such risk is planned for and mitigated?
It is one thing to appreciate something as an academic idea, one that analysts and journalists will continue to discuss at length for the foreseeable future – quite another to take the plunge and apply this to a customer’s own business. If your customer views cloud as a long term strategy, you will need to ensure a positive first impression, therefore these early stages are key.
Consider where your customers’ existing applications would sit on the differentiation spectrum: at the left end would be their most commoditized applications, e.g. web, collaboration applications etc.; at the right would be their most highly differentiated, business critical ones, such as legacy, bespoke applications or those most affected by local compliance regulations. Generally speaking, a left to right approach makes most sense, i.e. proving the cloud computing concept for your organization with lower risk, more standardized applications, eventually moving to the more critical ones when it makes sense to do so. Left-of-spectrum applications with highly fluctuating demand are particularly good candidates.
Today we have announced our work with Russian service provider RadiusGroup to launch new cloud services. Key for RadiusGroup working with Flexiant, is Flexiant Cloud Orchestrator’s extensibility, Russian language localization and mixed billing model capabilities and available deployment options.
Recognizing the need to differentiate and open new revenue streams through cloud services, RadiusGroup investigated various build versus buy solutions for managing its new services. After investigating the Flexiant-buy strategy versus alternative build options, RadiusGroup is partnering with Flexiant because of the breadth and depth of Flexiant’s flagship product Flexiant Cloud Orchestrator Multi-Cluster Edition, combined with the rapid speed to market available through this choice. Using Flexiant, RadiusGroup will be able to offer various cloud models.
Together, RadiusGroup and Flexiant will bring a cloud solution to the market that will compete in the cloud battleground by using Flexiant. We also offer the leading cloud management solution with access to our ecosystem of technology partners.
This year’s GigaOm Structure 2014 event focused on three main themes. The first, the relationship between the enterprise and the cloud; the second the effect the Internet of Things will have on infrastructure; and the third OpenStack.
The conference took place in San Francisco and managed once again to gather industry leaders and visionaries in the computing infrastructure space. While I’m not going to give you a summary of all what has been discussed (you can find the complete coverage on GigaOm), there are some important takeaways to share.
Despite Amazon Web Services CTO, Werner Vogels’ claims that enterprises are already on AWS – he specifically named some of them such as Netflix, Dropbox and Newscorp – we all understood how far those examples are from traditional enterprises with legacy workload. In fact, HP remarked how its daily talks with CIOs revealed how the percentage of enterprise applications running in the cloud is still on a single digit.