Telcos have a chance to succeed in the cloud, but it can also be a disaster. The good news is there is a hungry audience waiting to be engaged. However the bad news is that existing customers are ready to switch and are under threat from competitors. For telcos, there is an urgent need to implement effective action now.
Unfortunately though for many telcos, there are common reasons why they haven’t fully seized the opportunity. First, telcos focus on network ownership rather than the needs of the existing captive customer base. Next, the telco culture can be prohibitive.