Mixpanel

Mixpanel is an analytics tool that helps further develop web and mobile applications. Mixpanel gives you the ability to measure any action a customer takes in your application. It helps you do understand users behaviour by tracking the way they interact and engage with applications. Mixpanel performs all of their data analysis in real-time. Mixpanel then allows you to take those actions and analyze them in a number of ways, such as:

• Visitor retention analysis
• Improved funnels
• The ability to build segments on the fly for all reports.

Additionally, with People Analytics, you can zoom your analytics down to the individual customer level, and send targeted messages to your customers based on their behavior within your application.

Use Cases/Scenarios

• Understand how FCO customers are engaging with the platform and being able to know in real time which Reseller are selling the most or what kind of Servers are the ones being deployed
• Lunch marketing campaigns and understand how these have affected your FCO installation.
• Automatically engage those clients by email which produce a KPI value set by you on the platform

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