From April 1-3, 2014, we alongside hosters from all over the world will get together to discuss all the challenges and opportunities impacting the hosting industry.
If you are attending, you’ll want to sit in on the session Jim Foley, SVP Market Development, and I are presenting on, “10 Marketing Innovations Every Service Provider Must Know.” On Thursday, April 3rd at 11.45 in the Main Forum, we’ll discuss:
Service Providers can no longer rely on the traditional growth that they have previously seen based solely on the strength of their offerings. Ever increasing competition has made it imperative to stand out from the competition and engage in a comprehensive marketing strategy. This presentation will cover the top 10 marketing innovations and methodologies that Service Providers can use to build a loyal customer base. Using case studies and examples we will leave the audience with actionable insights.
You can also sit in on our colleague, Tony Lucas’, session “Why a tight knit ecosystem is critical for service providers to achieve revenue growth” on Tuesday, April 2nd at 16.50 in the Rock Cafe.
Service Providers are too used to selling raw infrastructure without adding distinct value to their end users through differentiation. Whether they are selling to enterprises or SMEs they need to be able to add value through the services that they offer. The simplest way to do that is to work with a variety of companies who can add distinct value over and above infrastructure using an ecosystem who have world class products and capabilities but not necessarily the routes to market and customer base that the Service Providers have already established.
In addition to our sessions, Flexiant is a platinum partner of WHD.global. We’ll be at the show at booth #B07 discussing how we are arming services providers to compete on the cloud battleground. Meet with Flexiant to hear how you can create cloud services your customers will love to win the cloud war.