Fifteen years ago the service provider market was the place to be. Lots of businesses were making their first moves online, customer acquisition was relatively straightforward and growth was easily achieved. But over the past decade or so most service providers have faced tricky trading conditions, they have had to watch their margins erode as the market matured and consolidated. Some have reacted by focusing on defensive strategies rather than innovation. However the case for innovation in a difficult market has been well-argued – innovation, and the differentiation that follows from it, can flourish when times are tough as people look for an alternative approach, and there are many celebrated examples of this happening with great success in other industries. Fortune magazine, for instance, launched in 1930 less than a year after the Wall Street crash; Diet Coke was launched in 1982 in the middle of a global recession; Apple launched its first iPod in 2001 around the time that the dotcom bubble burst.
In early 2015, insights from Beyond Infrastructure: Cloud 2.0 Signifies New Opportunities for Cloud Service Providers were released detailing the future of cloud service providers and Managed Service Providers. Key findings include:
The latest release of Flexiant Cloud Orchestrator comes complete with nifty Load Balancer features. There are two really useful functions I particularly like about this – the automatic geoDNS service and that the back-end servers need not be part of the Flexiant Cloud Orchestrator ecosystem. This is great for anyone wishing to exploit hybrid cloud technology. Today’s blog, I delve into the new load balancer features.