Cloud billing can be tricky, quirky result in many common pitfalls. We’ve put together a library of cloud billing resources to help service providers and telcos overcome common problems.
The Worst Cloud Billing Pitfall You Can Make
The worst cloud billing pitfall you can make is clearly not understanding what your customers are using and therefore not billing correctly. Why offer a service after all if you cannot monetize it properly? Billing keeps your cloud business ticking, yet the process for it is often one of the last things to be considered when building out a new cloud service. We believe there are five cloud billing pitfalls all telcos and cloud service providers should avoid.
Telcos have a chance to succeed in the cloud, but it can also be a disaster. The good news is there is a hungry audience waiting to be engaged. However the bad news is that existing customers are ready to switch and are under threat from competitors. For telcos, there is an urgent need to implement effective action now.
Unfortunately though for many telcos, there are common reasons why they haven’t fully seized the opportunity. First, telcos focus on network ownership rather than the needs of the existing captive customer base. Next, the telco culture can be prohibitive.
News out in mid-February reported that after a seven-year migration to the cloud, Netflix had moved the rest of its video streaming to the AWS cloud. The poster child for AWS, some might think that Netflix has adopted a one-size-fits-all cloud strategy. But, let’s be completely clear, Netflix isn’t 100% running on AWS. Netflix is also using Google cloud storage for some archiving and continues to use a data center to run and manage its DVD business according to Fortune.