Orchestration is key for telcos to quickly and easily increase the variety and number of products they offer. It also keeps them focused on what they do best: selling solutions wrapped with value-added services instead of commodity infrastructure.
“We have seen a lot of telcos rush into cloud, but the infrastructure space is still being dominated by commodity players,” such as Amazon Web Services LLC says GoGrid CEO John Keagy in a LightReading article. After investing tens of millions of dollars creating cloud service platforms, telecom operators need to be able to give their sales teams solid products to sell and “that has been a problem for most of the telcos,” he adds.
Telecom operators are in a period of rapid transformation while facing many risks. In a sample of annual reports by telecom operators globally, declining revenues is the number one issue of concern, followed by threats from global vendors, IT downsizing and rationalization, and data regulations:
The declining revenues for telecom operators caused by global economic challenges and price competition are causing a period of rapid transformation. Telecoms are looking to transform and support businesses and consumers in our anywhere, anytime culture. Support for digital services, the Internet of Things (IoT), next generation services and even OTT cloud services are major opportunities for telecoms.
One consistent theme in my discussions with hosting companies and service providers is the problem of time to market. Many of these businesses fall into the camp of having spent months, if not years, investigating technology to support a cloud business only to then realize it does not meet customer expectations. In turn, these organizations are watching customer after customer leave to find a cloud service provider that can actually support their business requirements.
So what does a hoster need to transition into a cloud service provider with a fully viable and revenue generating platform? The answer is not in developing its own cloud management solution, it is instead purchasing software that can enable the business to reach its goal in as little as seven days.
The software should be able to support your business regardless of its deployment complexity. These capabilities should include the ability to support: