The days when users were prepared to wait a few seconds for websites to respond are long gone. Consider that 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. Or consider that a one second delay in page response can result in a 7% reduction in conversions. We have become so used to near-instant responses that unless businesses are able to deliver this kind of performance on their web applications, they are potentially putting their revenue, brand awareness and productivity in jeopardy.
No one wants to be the next headline story about website crashing. Cloud service providers clearly need to arm their customers with the tools they need to deliver their customers highly performant and reliable websites. Simply throwing more web servers at the problem is not the answer. What customers need is a better way of controlling how applications are delivered to users, while making best use of the server infrastructure that they already have in place.
That’s why Flexiant has partnered with Brocade to provide a virtual Traffic Manager (vTM), a fully featured layer 7 Application Delivery Controller (ADC), which is now featured on Flexiant Marketplace. This can be deployed as a virtual appliance on Flexiant Cloud Orchestrator’s infrastructure, allowing the virtual servers that customers create in Flexiant Cloud Orchestrator to be easily added to the ADC pool.
Brocade vTM helps improve application performance in a number of ways. It optimizes the availability and resiliency of services by distributing traffic across a pool of web servers according to a range of algorithms, including round robin, least connections and lowest response times. It monitors server health and fails workloads over when a node goes down. Brocade vTM helps keep applications and sites available and quick to respond to end users. The result? Happy customers, brand protection and maintained or increased revenue.
Different users can be given network priority according to a range of criteria, such as, for example, users who have goods in their shopping basket, or perhaps “Gold” level customers, who pay higher membership fees or are regular users. This can lead to lower levels of transaction abandonment, or higher levels of customer satisfaction and loyalty. The vTM can also greatly speed up web application performance by caching and offloading various tasks, freeing up web servers to focus on actually building web pages.
These are just a few examples of how the Brocade vTM helps customers improve the performance of their web applications and websites – click here to find out more. If you think this might be of interest, check out the Brocade Traffic Manager page on Flexiant Marketplace for a trial version.