Declining revenues, economic challenges, technology transformation and price competition are all contributors to the rapidly changing telecom industry alongside the evolving requirements of customers. As telecom operators look to transform to overcome these challenges, the cloud has become ever more important. The cloud enables telecoms to support businesses and consumers in our anywhere, anytime culture. It also enables them to reinvent their business and their role in this technology transformation. Support for digital services, the Internet of Things (IoT), next generation services and even Over The Top (OTT) cloud services are major opportunities for telecoms.
The thing is that to be successful in the cloud, telecom operations must compete with established cloud service providers – both giants like AWS, Google and Microsoft and smaller regional vendors already in the market. And because telecom operators historically do not move as fast as service providers while they maintain their legacy business and customer-base, they are losing cloud customers hand over fist. Telecom operators need to match their services to existing cloud providers and more.
The great news is that by leveraging the existing business model, network and customer base, telecom operators have a unique position to challenge incumbent cloud providers.
Just look to CenturyLink’s transformation.
“As our revenue mix continues to shift from legacy services to lower-margin strategic services in an increasingly competitive operating environment, we have focused on driving efficiency in our business. We are simplifying, rationalizing and modernizing our network and improving process automation to reduce costs…by year-end 2015, we expect the vast majority of our new and strategic internal IT applications to be hosted in the cloud.”
Most telecom operators will have already started their cloud transformation. Whether you are at the beginning of this journey or deep into it, download our checklist of recommendations spanning the business side to the technology, all the way to customer acquisition.
Cloud service providers are using this checklist, so you should too! Download What Every Telecom Operator Should Know about the Cloud now!