While debating the cloud opportunity might sound old, surprisingly enough, following a webinar with 451 Research and Brinkster, the majority of IT infrastructure buyers haven’t adopted it yet. Skepticism, natural resistance to change, staff self-preservations and other excuses are amongst the primary reasons for that. If you think about it, this is actually normal when a technology disrupts the status quo. The organizations that have fully embraced cloud already have significant advantages affecting their competitiveness and even their ability to stay in business.
Here are a few pieces of advice from the webinar:
- Treat SaaS number separately. They have a different adoption curve and when included in IaaS can be misleading.
- Michael Coté suggested three categories of cloud infrastructure services including Infrastructure-Software-as-a-Service (ISaaS) = the applications required to manage IT infrastructure, including backup, archiving, disaster recovery (DR), capacity planning and, more generically, IT management as a service. Expertise in this specific category is what some service providers, mostly those coming from the managed services space, can actually offer as value add on top of raw infrastructure, in order to win business in this space.
- Cloud speeds the ability to deliver changes which translates into adaptability, essential for any chance of success in our rapidly transforming economy. The days of explaining to organisation that there is more to the cloud than the simple shift from CAPEX to OPEX, are gone.
- Developers are buying cloud infrastructure services. Developers are the reason for AWS’s success, for sure. That’s because they just ‘get it’, they understand the advantages of the cloud around how they can transform infrastructure into code. For them, spinning a server is just like writing any other line of code for doing anything else. They managed to take advantage of the cloud from the very early days and they contributed to make cloud what it is today under many aspects.
- Eventually service providers should not consider themselves just part of one of these [IaaS, PaaS or ISaaS.] segments. I think this segmentation will not exist eventually, and there will be another segmentation based more on use cases, where the service provider will specialize on something and will pick a few services to make the perfect portfolio to match a specific use case in a target market.
Listen to the full recording of the webinar here.