This morning, Jim Foley and I spoke at WHD.global on the topic, ‘Marketing Innovations every Cloud Service Provider Should Know’. The presentation was based on research into hundreds of service providers and how they are currently going about their marketing. The results proved that many service providers are not taking the full advantage of the marketing tools available to them, which could cause them to miss out on customers. We both thoroughly enjoyed the opportunity to discuss marketing methodologies and tools that can differentiate service providers from their competition.
Judging by the turn out, service providers understand that in an increasingly commoditized market, it is essential to arm yourself with every tool available, to find, listen and engage with your target market. To help support service providers even further, we have produced a special report that highlights the possible pitfalls and gives resources and suggestions to help get you started. For our full special report please click here or below.
Report Summary: Flexiant studied a variety of hosting companies and service providers, using various tools to understand each company’s online presence and marketing. Many of the companies researched are past or current participants at WHD Global. The research was conducted without the involvement of the individual companies using analytical tools that are widely available.
