Following yesterday’s presentation at Structure: Europe where I presented on, ‘Why ‘Cloudwashing’ Must Stop’, here’s what a few influential people thought:

GigaOm’s Barb Darrow, has picked up on my presentation in her article ‘Why cloud washing is evil or at least annoying and potentially harmful’.

‘Lucas, the founder of Flexiant a cloud orchestration vendor, founder says traditional hosting companies and service providers are doing themselves harm by offering the same services they have for a decade or more, but advertising them as ”cloud” offerings.’

Graeme Burton also published an article, ‘Hosting companies offering ’10-year-old’ services as cloud’ and wrote:

“If you were to believe the marketing hype, the hosting companies in Europe have been providing cloud forever,” said Lucas. “Because you look at their product set and they are the same product sets that they were selling 10 years ago, and they haven’t changed. All they have done is put the word ‘cloud’ on them”.

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