Introducing Whitepaper Wednesdays 

Whitepaper Wednesday

Service providers have a tremendous opportunity to grow customers and revenue as a result of the cloud revolution. And education is at the heart of this opportunity to deliver successful cloud services. Over the last few years, we have created a library of resources you can access in our Learning Zone which makes it easier for service providers to access and consume a significant body of valuable content to help them on their path to build cloud services their customers will love.

Today, as part of our commitment to helping service providers maximize the cloud service opportunity, we launch our Whitepaper Wednesday’s series. Over the next 12 weeks, we’ll highlight some of our best whitepapers (and even webinars) every Wednesday to give hosters, service providers and telcos access to expert thought leadership to help them compete in a changing marketplace.
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Three 2014 Cloud Trends and How Service Providers Can Measure Up

At the start of this year, GigaOm Research published its Top 10 cloud trends for 2014. Mid-way through the year, I thought I’d have a look to see where we are stacking up against some of these trends. While I could comment on all of them, I focused on three of them today: Cloud Market

  1. Maturity of the public cloud platforms

GigaOm of course starts by mentioning that Amazon has dominated the public cloud IaaS market – we all know that. However, I love this first trend because of this quote: “But as history has shown, no single player can dominate the industry forever. 2014 will be the year that Amazon meets its real competitors and customers get viable alternatives.” This is a great quote because it is true. Already AWS is in a fight for its life as noted in another GigaOm article. History does show that when you are on top, there is only one place to go.  Amazon competitors include other enterprise giants – Microsoft, Google, VMware, SAP and IBM – but it also includes non-giant hosting providers, telcos and managed service providers.
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Where to Find Opportunities in the Cloud? 

Cloud Market

Service providers wanting to enter the cloud market had better get there fast.  The opportunity is huge, and it’s much bigger than what companies normally expect. The great news is that there are many new opportunities pushing the demand for cloud-based services. Here are some areas to consider:

Developing Markets

The developing markets in South America, India, China and Asia are increasing the need for cloud services, in the form of millions of mobile users that need to be served from cloud-based databases. These markets are driving a lot of cloud demand; more than the traditional territories.

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The Cloud Battle Continues! Arm Yourself with Flexiant Cloud Orchestrator V4.2

With every release of Flexiant Cloud Orchestrator, we aim to set the standard for what service providers can expect from a cloud orchestration solution. Today is no different. Today, we have announced the release of version 4.2 of Flexiant Cloud Orchestrator that continues to lead the market with innovative solutions for service providers. Read the full press release.

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Parallels on Where the Cloud is Headed (if you think you know, you’re wrong!)


Parallels’ Director for Cloud Service Provider Partner Program. Joshua Beil, wrote a blog recently entitled “Newsflash: If You Think You Know Where the Cloud is Headed, You’re Probably Wrong”. The blog echoes our sentiments on needing to build a future-proofed cloud platform that can adapt quickly because flexibility is at its core (You can read our blog on future-proofing using the Apple vs. Nokia example).

Read what Joshua had to say:

[Recently, the] renowned venture capitalist Vinod Khosla of Khosla Ventures made a few very profound comments about dealing with the uncertainty of technology. Captured in The Virtualization Practice blog, Khosla’s comments can be summarized as follows:

  • You have to optimize for change and adaptability because you cannot know what you are going to face next year.
  • Customers do not have a clue as to where their businesses are going to go, so begin building the systems now that will allow them to react quickly.
  • Plan not to plan; plan to be agile.

So what does this mean for cloud service providers?

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