Flexiant partners with Phoenix Fire to attack the US cloud market

Posted on November 29, 2010 by Tony Lucas

Pioneering cloud software and services company Flexiant marked its entry into the US market with an announcement today of its partnership with Phoenix Fire, a business development agency specialising in partner channel development for the US technology sector.

The partnership demonstrates Flexiant’s commitment to the aggressive expansion of its worldwide channel as Robert Karssiens, Flexiant’s Director of Sales & Marketing explains: “Flexiant has an ambitious growth plan and the US is a key market for us. Our cloud platform is already used extensively in Europe and we believe Phoenix Fire will be a considerable asset to accelerating our expansion in the US.”

Flexiant, headquartered in Scotland, developed Europe’s first cloud platform in 2007 and is one of only a handful of independent cloud platform providers world wide. Phoenix Fire will implement a robust campaign to recruit re-seller partners in the North American territories for Flexiant’s revolutionary Extility cloud computing platform.

Flexiant’s Extility software is a licensed cloud computing platform delivering all the benefits of real-time server estate management to end-users through its unique user interface and API. Central to these end-user benefits is the ability to shape server requirements to meet and exceed the demands of a perpetually shifting market landscape, allowing provisioning and reconfiguration of servers in seconds or minutes rather than hours or days.

Licensees of Extility not only enjoy the competitive edge of providing world class scalable services to existing or new business; the savings springing from Extility’s unified platform mean that they are able to do so at realistic prices in a market projected to comprise of over 20% of corporate IT infrastructure within five years.

Flexiant also offers a public cloud service, FlexiScale, which enables start-ups and SMEs to grow from one server to one thousand servers in seconds – critical for organisations offering streaming video, social networking or SaaS, and ideal for a wealth of other applications.

FlexiScale’s pay-as-you-go virtual dedicated servers can be up and running, or taken down in less than 60 seconds, ensuring businesses can rapidly shape their IT resources in response to dynamic market conditions. With no long-term commitment or capital expenditure required from customers, FlexiScale facilitates clear focus on core business activities by reducing time, energy and effort spent on IT provisioning and investment.

In addition to a range of other deployments, Extility, is currently being used as a test bed by the European Commission on three multi-million pound FP7 research and development projects aimed at driving forward the adoption of cloud computing across Europe